Ageism and the Media Essay -- Argumentative Persuasive Topics

Ageism and the Media    Women over forty are constantly being either ignored or belittled in the media. There are countless women in their twenties and early thirties all over television and the movies. In magazines, the models tend to be much younger. Many are under twenty. Model Roxanne Daner is only 17, but her career will be over by the time she's 20. "I'm afraid to get old. I already feel old. I like to tell people that I'm 17, because 17 sounds young and they think that there is so much ahead for you. But 18, it's like there is not that much more - there's really only two more years." (Changing Face of Beauty: Illusions). According to the U.S. Census Bureau, 42% of Americans are fourty and older. In 1999, the Screen Actors Guild reported that only 1 in three roles went to performers over fourty. However, women over fourty fared worse than men of the same age. While 37% of male roles in television and film went to men fourty-years-old and over, only 24% went to women of the same age. 34% of male lead roles went to older men while only 21% went to older female leads. These depictions of older females are far from accurate when compared to the population. Now that's not to say that there's nothing out there - surly there are some additions to the re-runs of the Golden Girls - "the Bridges of Madison County," even older sex symbols like Sean Connery. But nothing commensurate with the size, wealth, and media dedication of the older population. (Starr) Of the top ten network television shows (excluding reality shows and game shows) for March 5-11, 2001; all ten portrayed men over forty while only seven portrayed women over forty. There were twenty-five males and seven females over forty. For every one female, t... ...ww.lifetimetv.com/shows/specials/changingface/illusions2.html Life Time Entertainment Services. 2000 Changing Face of Beauty: Models http://www.lifetimetv.com/shows/specials/changingface/models.html Life Time Entertainment Services. 2000 Changing Face of Beauty: Views. "Sela Ward" http://www.lifetimetv.com/shows/specials/changingface/views5b.html Life Time Entertainment Services. 2000 Changing Face of Beauty: Views. "Maricia Gillespie" http://www.lifetimetv.com/shows/specials/changingface/views.html Life Time Entertainment Services. 2000 Douglas, Susan J. Where the Girls Are: Growing Up Female with the Mass Media. New York: Random House Publishing, 1994, 278. Starr, Bernard. IT AIN'T JUST PAINT:AGING AND THE MEDIA   http://www.longevityworld.com/justpaint.html. 1997 Wolff, Naomi. The Beauty Myth. New York: Doubleday Publishing, 1991   

Scm Micromaxx and Rim

SCM of Research In Motion & Micromaxx India An assignmemt of Supply Chain Management Submitted to Ms. Hemlata Madam Faculty (S. R. Luthra Institute Of Management) BY Farhan 118050592017 Asmita 118050592050 March 20, 2013 BlackBerry BlackBerry is committed to ensuring that the management of supply chain activities is socially and environmentally responsible. As a multinational company it recognizes that supply chain operations reach many parts of the globe and a diverse range of communities, each with their own culture and business normsThere are certain standards of employment and environmental performance that must be respected wherever they operate or have business relationships. These standards are encapsulated in our Supplier Code of Conduct Supplier compliance with the BlackBerry Supplier Code of Conduct and Responsible Minerals Policy is an expectation for doing business and is fundamental to supplier engagement activities. This Code is made up of five sections. Sections A, B, and C outline standards for Labor, Health and Safety, and the Environment, respectively.Section D outlines the elements of an acceptable system to manage conformity to this Code. Section E adds standards relating to business ethics. BlackBerry  continues to be an active participant in the Electronic Industry Citizenship Coalition (EICC) and the Global e-Sustainability Initiative (GeSI). Supply chain social responsibility Implementation BlackBerry  uses a risk-based approach for monitoring supplier conformance to Supplier Code of Conduct. In fiscal 2012, BlackBerry established an enhanced process for evaluating supplier social and environmental responsibility (SER) risk and prioritizing suppliers for assessments.The first step is a high-level risk assessment based on such factors as supplier location, commodity, relationship and history. The high-level risk assessment intended to be conducted annually on identified supplier list. The output of this assessment is a prioritized lis t of suppliers, who will be required to complete detailed self-assessments. BlackBerry  intends to use the EICC-ON system to gather this information. BlackBerry  supports a common industry solution to supplier SER management and is actively engaged in the continued development of the system through work with EICC.Freely chosen employment in our supply chains BlackBerry  supports the principle of freely chosen employment and does not support the use of slave labor in any of its forms, including forced labor and child labor. Supply chain carbon reporting BlackBerry  is participating in the EICC’s carbon reporting system. Through this system it will survey many of direct suppliers of materials, which will give insight into the carbon emissions associated with BlackBerry’s supply chain.It will help us to identify areas for improvement and opportunities to work with suppliers on projects to reduce carbon emissions. It will also help to raise awareness within supply chain of the impact of carbon emissions on the environment and the benefits that can be gained through reduction programs. Conflict minerals BlackBerry  does not support the use of minerals that are illegally mined, transported or traded, nor metals derived from such minerals, including gold, tantalum (columbite-tantalite), tin (cassiterite) and tungsten (wolframite).Learn more about BlackBerry work to address conflict minerals Supply chain conflict minerals due diligence BlackBerry  is an active participant in the piloting of the OECD Due Diligence Guidance for Responsible Supply Chains of Minerals from Conflict-Affected and High-Risk Areas. They launched program in early 2012 with a request sent to more than 170 direct suppliers of materials to provide information regarding their minerals sourcing practices. The results will enable to have a greater understanding about the sourcing practices of our suppliers.Public-Private Alliance for Responsible Minerals Trade In 2011 the US State Department launched the Public-Private Alliance for Responsible Minerals Trade. This is a joint initiative between governments, companies and civil society to support supply chain solutions to conflict minerals challenges in the DRC and the Great Lakes region of Africa. BlackBerry  has joined this initiative, which aims to help the governments of the DRC and other countries in the region break the link between the illicit minerals trade and ongoing violence and human rights abuses. Supplier diversityThe BlackBerry  Supplier Diversity Program works to create mutually beneficial business relationships with diverse suppliers that strengthen communities. The goal is to provide opportunities to diverse suppliers who satisfy purchasing and contractual standards. Diverse businesses include small businesses, businesses owned by veterans, minorities or women, and those in historically underutilized business zones. Sourcing areas of the corporation are encouraged to identify and in clude diverse suppliers and consultants in the procurement process. BlackBerry  Supplier Diversity ProgramBlackBerry's Supplier Diversity Program aims to achieve corporate diversity goals while enabling growth in the communities in which they operate by providing opportunities for qualified small, diverse and women-owned businesses. They strive to create vendor–buyer relationships that allow diverse organizations to continue to develop, while offering quality products at competitive prices. Included in program are: 1. Minority-owned businesses certified by the  National Minority Supplier Development Council  in the U. S. and by the  Canadian Aboriginal and Minority Supplier Council  in Canada 2.Women Business Enterprises certified by the  Women's Business Enterprise National Council  in the U. S. and by  WeConnect  in Canada 3. Small Businesses  certified by the U. S. Small Business Administration 4. Veteran-Owned and Service Disabled Veteran-Owned busines ses  certified by the U. S. Small Business Administration 5. Historically Underutilized Business (HUB) Zone businesses  certified by the U. S. Small Business Administration Objectives include: 1. Actively seeking out certified diverse suppliers that can provide competitive, high-quality goods and services with business models that align with our business strategy. . Seeking the inclusion of diverse suppliers as a part of our strategic sourcing and procurement process. 3. Communicating the value of supplier diversity both internally and externally to stakeholders. 4. Leveraging our supplier diversity results to help meet the supplier diversity expectations of our customers. Networking Project managers, commodity managers, buyers and contractors are encouraged to attend diverse supplier trade fairs and expositions to identify and establish business relationships.BlackBerry  endeavours to meet with diverse businesses at procurement conferences in order to explain purchasing proce sses and expectations and to communicate our needs for products and services. Mentoring BlackBerry  offers a mentoring program where employees have the opportunity to provide assistance to diverse suppliers in the areas of business planning, product/service pricing, financial planning, marketing, technical knowledge, brochures, the bidding process, paperwork simplification and workflow. We also encourage some of our largest suppliers to mentor diverse suppliers.Supplier diversity affiliations BlackBerry  is committed to growing our diverse supplier network through partnerships with the following organizations and other local diversity councils: 1. U. S. Small Business Adminstration (SBA) 2. National Minority Supplier Development Council (NMSDC) 3. Women Business Enterprise National Council (WBENC) 4. Canadian Aboriginal and Minority Supplier Council (CAMSC) 5. Women-Owned Enterprise Connect, CA (WeConnect – Canada) Value Chain Analysis (VCA) [pic] Primary Activities Inbou nd Logistic Automated Receiving SystemsRIM has implemented sophisticated automated receiving systems to speed up the receiving process and reduce facility footprint and storage space requirements. Delegate Raw Materials Acquisitions RIM works its OEM (Original Equipment Manufacturer) partners to delegate the raw materials acquisition process but provides some supervision for quality control purposes. Operations Utilize OEM’s Economic of Scale RIM outsources production to third-party OEM partners to utilize their economies of scale while removing the burden of production management from the firm. Internal DesignThe design and conceptualization of current and future product is done internally at RIM, utilizing industry-leading industrial design teams and engineering. Outbound Logistic Economical/Stylish Packaging In order to save money on shipment an entice customers Blackberry use eye-catching packaging that takes up less physical space and weight less. This reduces shipping c osts and environmental effect while attracting customers to the firm’s products, Worldwide Blackberry Store To control the firm’s brand image RIM sells Blackberry products through first-party retail establishments and through authorized retailers.Direct shipment Blackberry. com online orders are shipped directly to consumers form storage facilities in China. This minimizes inventory buildup in more costly warehouse locations in the Canada. Marketing and Sales RIM is marketing the company’s products and solutions in order to generate revenue, and increase the market and mind share for the organization. Planning, developing, implementing and executing the company’s go-to-market and sales strategies and programs, including product advertising/promotion; telemarketing; e-commerce marketing; specific product/product line marketing; and multiple channel  programs.Planning, developing and coordinating all internal and external communications programs. Building awareness of RIM services and  products in all key segments. Creating content, setting style and supporting all company websites. Assessing, analyzing and maintaining the supply to demand ratio. Services Creates the first and last impressions our customers have of our business. Deliver a consistently superior experience across all areas where the customer is engaged. Provide BlackBerry device, software, account, andtechnical support to millions of end-users. Support ActivitiesGeneral Administration RIM general administrator tracks and reconciles global benefits invoices, ensures financial guideline compliance, prepares monthly reports and participates in continuous improvements projects. Human Resource Management RIM Human Resources team consists of  dynamic, forward thinking professionals who are located in each region. Being passionate about RIM allows the team to be creative and resourceful when finding the right people to join our team. This passion also drives us to enhanc e our skills of driving employee engagement on a global scale.The Recruitment Specialist establishes and fosters a consultative relationship with RIM hiring managers through close working relationships with various business units. Research, Technology and System Development Research and Development BlackBerry smart phone plans to open a research and development operation. RIM has more than 30 million subscribers. In the third quarter of 2012, it shipped more than 10million devices. Patent Filling Blackberry believes in the importance of protecting its intellectual capital by filling patents in U. S and worldwide for its inventions and innovations. MICROMAXMicromax is one of the leading Indian Telecom Companies with 23domestic offices across the country and international offices in HongKong, USA, Dubai and now in Nepal. With a futuristic vision and an exhaustive R&D at its helm, Micromax has successfully generated innovative technologies that have revolutionized the telecom consumer space. Micromax is on a mission to successfully overcome the technological barriers and constantly engender life enhancing solutions The company’s vision is to develop path-breaking technologies and efficient processes that incubate newer markets, enliven customer aspirations.DISTRIBUTION STRATEGY Micromax managed to  make  dealers pay in  advance by offering them more margins. It offered higher margins of 15 %margin, which is higher than the industry average of 6-10%. Micromax managed this hurdle through strategy of more margins for advance payment. It is not a new strategy to offer such kind of discounts for advance payments (cash discounts), but to make a retailer accept such an offer is indeed a remarkable feat . To increase penetration in the Indian telecom market, Micromax is bundling with telecom operators such as Aircel.For better accessibly and prominence in the market, Micromax is coming up with 150 experience zones (exclusive stores)across the nation, in addi tion to ensuring bigger presence at the multi branded stores. Corporate Level strategies 1. Expansion strategy 2. Resource allocation: heavy investment in R&D, lately heavy investment in brand building. 3. Wide portfolio catering to diverse segments. 4. Business Level strategies: 5. Unique Fusion of Cost Leadership and Product Differentiation. 6. Following a Frontal and Flanking attack strategy. 7.Products are mostly in the embryonic and growth stages. Functional Level  Strategies 1. Product Innovation 2. Rapid channel expansion 3. Targeting widest customer base ( Rural + Youth) 4. 360 Degree advertising 5. Innovative advertising 6. Effective and accurate segmentation 7. Excellent Supply Chain management (Delivering value to each channel member). KEY ELEMENTS OF SCM 1. Easy access to rural markets in India by product innovation in form of dual sim phones and 30 day battery life phones 2. Offering margins and commissions to distributors 3.Lean, cash-based supply chain means Microma x has to be much more accurate and faster in its forecasting compared to its bigger competitors. 4. Time-to-market from the design to production stage is around 3 months as compared to the 18 months taken by larger guys 5. It puts new designs on the shelves by leveraging with China. Primary Activities Inbound Logistic Commission and Margin Offerings Micromaxx has implemented simple discounts and margins to distributors to speed up the receiving process and reduce facility footprint and storage space requirements.Delegate Raw Materials Acquisitions Micromaxx partners to delegate the raw materials acquisition process from China but provides some supervision for quality control purposes. Operations Utilize OEM’s Economic of Scale Micromaxx outsources production to third-party OEM partners to utilize their economies of scale while removing the burden of production management from the firm. Internal Design The design and conceptualization of current and future product is done inte rnally as well as externally , utilizing industry-leading industrial design teams and engineering.Outbound Logistic Economical Packaging Micromax uses a push mail service called easy mail. Idea was to package the phone pack like a parcel Worldwide Stores To control the firm’s brand image Micromaxx products through first-party retail establishments and through authorized retailers in India, China, Srilanka and Nepal Direct shipment Micromaxx. com online orders are shipped directly to consumers form storage facilities in China,gurgaon. This minimizes inventory buildup in more costly warehouse locations . Marketing and SalesMicromaxx is marketing the company’s products and solutions in order to generate revenue, and increase the market and mind share for the organization. Planning, developing, implementing and executing the company’s go-to-market and sales strategies and programs, including product advertising/promotion; telemarketing; e-commerce marketing; specifi c product/product line marketing; and multiple channel  programs. Planning, developing and coordinating all internal and external communications programs. Building awareness of services and  products in all key segments.Creating content, setting style and supporting all company websites. Assessing, analyzing and maintaining the supply to demand ratio. Support Activities General Administration Micromaxx general administrator tracks and ensures financial guideline compliance, prepares monthly reports and participates in continuous improvements projects. Human Resource Management Human Resources team consists of  dynamic, forward thinking professionals who are located in each region. Being passionate allows the team to be creative and resourceful when finding the right people to join our team.This passion also drives us to enhance our skills of driving employee engagement on a global scale. The Recruitment Specialist establishes and fosters a consultative relationship with hiring managers through close working relationships with various business units. Research, Technology and System Development Research and Development Plans to set up a research and development centre in China by the year-end at an investment of Rs 50 crore. The centre will help customise phones at the manufacturing level company, since we import from China. The software development will continue in Gurgaon. Scm Micromaxx and Rim SCM of Research In Motion & Micromaxx India An assignmemt of Supply Chain Management Submitted to Ms. Hemlata Madam Faculty (S. R. Luthra Institute Of Management) BY Farhan 118050592017 Asmita 118050592050 March 20, 2013 BlackBerry BlackBerry is committed to ensuring that the management of supply chain activities is socially and environmentally responsible. As a multinational company it recognizes that supply chain operations reach many parts of the globe and a diverse range of communities, each with their own culture and business normsThere are certain standards of employment and environmental performance that must be respected wherever they operate or have business relationships. These standards are encapsulated in our Supplier Code of Conduct Supplier compliance with the BlackBerry Supplier Code of Conduct and Responsible Minerals Policy is an expectation for doing business and is fundamental to supplier engagement activities. This Code is made up of five sections. Sections A, B, and C outline standards for Labor, Health and Safety, and the Environment, respectively.Section D outlines the elements of an acceptable system to manage conformity to this Code. Section E adds standards relating to business ethics. BlackBerry  continues to be an active participant in the Electronic Industry Citizenship Coalition (EICC) and the Global e-Sustainability Initiative (GeSI). Supply chain social responsibility Implementation BlackBerry  uses a risk-based approach for monitoring supplier conformance to Supplier Code of Conduct. In fiscal 2012, BlackBerry established an enhanced process for evaluating supplier social and environmental responsibility (SER) risk and prioritizing suppliers for assessments.The first step is a high-level risk assessment based on such factors as supplier location, commodity, relationship and history. The high-level risk assessment intended to be conducted annually on identified supplier list. The output of this assessment is a prioritized lis t of suppliers, who will be required to complete detailed self-assessments. BlackBerry  intends to use the EICC-ON system to gather this information. BlackBerry  supports a common industry solution to supplier SER management and is actively engaged in the continued development of the system through work with EICC.Freely chosen employment in our supply chains BlackBerry  supports the principle of freely chosen employment and does not support the use of slave labor in any of its forms, including forced labor and child labor. Supply chain carbon reporting BlackBerry  is participating in the EICC’s carbon reporting system. Through this system it will survey many of direct suppliers of materials, which will give insight into the carbon emissions associated with BlackBerry’s supply chain.It will help us to identify areas for improvement and opportunities to work with suppliers on projects to reduce carbon emissions. It will also help to raise awareness within supply chain of the impact of carbon emissions on the environment and the benefits that can be gained through reduction programs. Conflict minerals BlackBerry  does not support the use of minerals that are illegally mined, transported or traded, nor metals derived from such minerals, including gold, tantalum (columbite-tantalite), tin (cassiterite) and tungsten (wolframite).Learn more about BlackBerry work to address conflict minerals Supply chain conflict minerals due diligence BlackBerry  is an active participant in the piloting of the OECD Due Diligence Guidance for Responsible Supply Chains of Minerals from Conflict-Affected and High-Risk Areas. They launched program in early 2012 with a request sent to more than 170 direct suppliers of materials to provide information regarding their minerals sourcing practices. The results will enable to have a greater understanding about the sourcing practices of our suppliers.Public-Private Alliance for Responsible Minerals Trade In 2011 the US State Department launched the Public-Private Alliance for Responsible Minerals Trade. This is a joint initiative between governments, companies and civil society to support supply chain solutions to conflict minerals challenges in the DRC and the Great Lakes region of Africa. BlackBerry  has joined this initiative, which aims to help the governments of the DRC and other countries in the region break the link between the illicit minerals trade and ongoing violence and human rights abuses. Supplier diversityThe BlackBerry  Supplier Diversity Program works to create mutually beneficial business relationships with diverse suppliers that strengthen communities. The goal is to provide opportunities to diverse suppliers who satisfy purchasing and contractual standards. Diverse businesses include small businesses, businesses owned by veterans, minorities or women, and those in historically underutilized business zones. Sourcing areas of the corporation are encouraged to identify and in clude diverse suppliers and consultants in the procurement process. BlackBerry  Supplier Diversity ProgramBlackBerry's Supplier Diversity Program aims to achieve corporate diversity goals while enabling growth in the communities in which they operate by providing opportunities for qualified small, diverse and women-owned businesses. They strive to create vendor–buyer relationships that allow diverse organizations to continue to develop, while offering quality products at competitive prices. Included in program are: 1. Minority-owned businesses certified by the  National Minority Supplier Development Council  in the U. S. and by the  Canadian Aboriginal and Minority Supplier Council  in Canada 2.Women Business Enterprises certified by the  Women's Business Enterprise National Council  in the U. S. and by  WeConnect  in Canada 3. Small Businesses  certified by the U. S. Small Business Administration 4. Veteran-Owned and Service Disabled Veteran-Owned busines ses  certified by the U. S. Small Business Administration 5. Historically Underutilized Business (HUB) Zone businesses  certified by the U. S. Small Business Administration Objectives include: 1. Actively seeking out certified diverse suppliers that can provide competitive, high-quality goods and services with business models that align with our business strategy. . Seeking the inclusion of diverse suppliers as a part of our strategic sourcing and procurement process. 3. Communicating the value of supplier diversity both internally and externally to stakeholders. 4. Leveraging our supplier diversity results to help meet the supplier diversity expectations of our customers. Networking Project managers, commodity managers, buyers and contractors are encouraged to attend diverse supplier trade fairs and expositions to identify and establish business relationships.BlackBerry  endeavours to meet with diverse businesses at procurement conferences in order to explain purchasing proce sses and expectations and to communicate our needs for products and services. Mentoring BlackBerry  offers a mentoring program where employees have the opportunity to provide assistance to diverse suppliers in the areas of business planning, product/service pricing, financial planning, marketing, technical knowledge, brochures, the bidding process, paperwork simplification and workflow. We also encourage some of our largest suppliers to mentor diverse suppliers.Supplier diversity affiliations BlackBerry  is committed to growing our diverse supplier network through partnerships with the following organizations and other local diversity councils: 1. U. S. Small Business Adminstration (SBA) 2. National Minority Supplier Development Council (NMSDC) 3. Women Business Enterprise National Council (WBENC) 4. Canadian Aboriginal and Minority Supplier Council (CAMSC) 5. Women-Owned Enterprise Connect, CA (WeConnect – Canada) Value Chain Analysis (VCA) [pic] Primary Activities Inbou nd Logistic Automated Receiving SystemsRIM has implemented sophisticated automated receiving systems to speed up the receiving process and reduce facility footprint and storage space requirements. Delegate Raw Materials Acquisitions RIM works its OEM (Original Equipment Manufacturer) partners to delegate the raw materials acquisition process but provides some supervision for quality control purposes. Operations Utilize OEM’s Economic of Scale RIM outsources production to third-party OEM partners to utilize their economies of scale while removing the burden of production management from the firm. Internal DesignThe design and conceptualization of current and future product is done internally at RIM, utilizing industry-leading industrial design teams and engineering. Outbound Logistic Economical/Stylish Packaging In order to save money on shipment an entice customers Blackberry use eye-catching packaging that takes up less physical space and weight less. This reduces shipping c osts and environmental effect while attracting customers to the firm’s products, Worldwide Blackberry Store To control the firm’s brand image RIM sells Blackberry products through first-party retail establishments and through authorized retailers.Direct shipment Blackberry. com online orders are shipped directly to consumers form storage facilities in China. This minimizes inventory buildup in more costly warehouse locations in the Canada. Marketing and Sales RIM is marketing the company’s products and solutions in order to generate revenue, and increase the market and mind share for the organization. Planning, developing, implementing and executing the company’s go-to-market and sales strategies and programs, including product advertising/promotion; telemarketing; e-commerce marketing; specific product/product line marketing; and multiple channel  programs.Planning, developing and coordinating all internal and external communications programs. Building awareness of RIM services and  products in all key segments. Creating content, setting style and supporting all company websites. Assessing, analyzing and maintaining the supply to demand ratio. Services Creates the first and last impressions our customers have of our business. Deliver a consistently superior experience across all areas where the customer is engaged. Provide BlackBerry device, software, account, andtechnical support to millions of end-users. Support ActivitiesGeneral Administration RIM general administrator tracks and reconciles global benefits invoices, ensures financial guideline compliance, prepares monthly reports and participates in continuous improvements projects. Human Resource Management RIM Human Resources team consists of  dynamic, forward thinking professionals who are located in each region. Being passionate about RIM allows the team to be creative and resourceful when finding the right people to join our team. This passion also drives us to enhanc e our skills of driving employee engagement on a global scale.The Recruitment Specialist establishes and fosters a consultative relationship with RIM hiring managers through close working relationships with various business units. Research, Technology and System Development Research and Development BlackBerry smart phone plans to open a research and development operation. RIM has more than 30 million subscribers. In the third quarter of 2012, it shipped more than 10million devices. Patent Filling Blackberry believes in the importance of protecting its intellectual capital by filling patents in U. S and worldwide for its inventions and innovations. MICROMAXMicromax is one of the leading Indian Telecom Companies with 23domestic offices across the country and international offices in HongKong, USA, Dubai and now in Nepal. With a futuristic vision and an exhaustive R&D at its helm, Micromax has successfully generated innovative technologies that have revolutionized the telecom consumer space. Micromax is on a mission to successfully overcome the technological barriers and constantly engender life enhancing solutions The company’s vision is to develop path-breaking technologies and efficient processes that incubate newer markets, enliven customer aspirations.DISTRIBUTION STRATEGY Micromax managed to  make  dealers pay in  advance by offering them more margins. It offered higher margins of 15 %margin, which is higher than the industry average of 6-10%. Micromax managed this hurdle through strategy of more margins for advance payment. It is not a new strategy to offer such kind of discounts for advance payments (cash discounts), but to make a retailer accept such an offer is indeed a remarkable feat . To increase penetration in the Indian telecom market, Micromax is bundling with telecom operators such as Aircel.For better accessibly and prominence in the market, Micromax is coming up with 150 experience zones (exclusive stores)across the nation, in addi tion to ensuring bigger presence at the multi branded stores. Corporate Level strategies 1. Expansion strategy 2. Resource allocation: heavy investment in R&D, lately heavy investment in brand building. 3. Wide portfolio catering to diverse segments. 4. Business Level strategies: 5. Unique Fusion of Cost Leadership and Product Differentiation. 6. Following a Frontal and Flanking attack strategy. 7.Products are mostly in the embryonic and growth stages. Functional Level  Strategies 1. Product Innovation 2. Rapid channel expansion 3. Targeting widest customer base ( Rural + Youth) 4. 360 Degree advertising 5. Innovative advertising 6. Effective and accurate segmentation 7. Excellent Supply Chain management (Delivering value to each channel member). KEY ELEMENTS OF SCM 1. Easy access to rural markets in India by product innovation in form of dual sim phones and 30 day battery life phones 2. Offering margins and commissions to distributors 3.Lean, cash-based supply chain means Microma x has to be much more accurate and faster in its forecasting compared to its bigger competitors. 4. Time-to-market from the design to production stage is around 3 months as compared to the 18 months taken by larger guys 5. It puts new designs on the shelves by leveraging with China. Primary Activities Inbound Logistic Commission and Margin Offerings Micromaxx has implemented simple discounts and margins to distributors to speed up the receiving process and reduce facility footprint and storage space requirements.Delegate Raw Materials Acquisitions Micromaxx partners to delegate the raw materials acquisition process from China but provides some supervision for quality control purposes. Operations Utilize OEM’s Economic of Scale Micromaxx outsources production to third-party OEM partners to utilize their economies of scale while removing the burden of production management from the firm. Internal Design The design and conceptualization of current and future product is done inte rnally as well as externally , utilizing industry-leading industrial design teams and engineering.Outbound Logistic Economical Packaging Micromax uses a push mail service called easy mail. Idea was to package the phone pack like a parcel Worldwide Stores To control the firm’s brand image Micromaxx products through first-party retail establishments and through authorized retailers in India, China, Srilanka and Nepal Direct shipment Micromaxx. com online orders are shipped directly to consumers form storage facilities in China,gurgaon. This minimizes inventory buildup in more costly warehouse locations . Marketing and SalesMicromaxx is marketing the company’s products and solutions in order to generate revenue, and increase the market and mind share for the organization. Planning, developing, implementing and executing the company’s go-to-market and sales strategies and programs, including product advertising/promotion; telemarketing; e-commerce marketing; specifi c product/product line marketing; and multiple channel  programs. Planning, developing and coordinating all internal and external communications programs. Building awareness of services and  products in all key segments.Creating content, setting style and supporting all company websites. Assessing, analyzing and maintaining the supply to demand ratio. Support Activities General Administration Micromaxx general administrator tracks and ensures financial guideline compliance, prepares monthly reports and participates in continuous improvements projects. Human Resource Management Human Resources team consists of  dynamic, forward thinking professionals who are located in each region. Being passionate allows the team to be creative and resourceful when finding the right people to join our team.This passion also drives us to enhance our skills of driving employee engagement on a global scale. The Recruitment Specialist establishes and fosters a consultative relationship with hiring managers through close working relationships with various business units. Research, Technology and System Development Research and Development Plans to set up a research and development centre in China by the year-end at an investment of Rs 50 crore. The centre will help customise phones at the manufacturing level company, since we import from China. The software development will continue in Gurgaon.

Music History Medieval -> Baroque Notes

Music History 1st year midterm notes Chapter V: The Middle Ages and the Evolution of Polyphony Early Middle Ages (5th-10th century) High Middle Ages (1 lath-13th century) Late Middle Ages (14th-1 5th century) Composers: Hildebrand of Binge (1098-1179) Songs composed Plainchant Sequence: Combat Aspect About: -German writer, composer, philosopher, Christian, and visionary -had visions and later recognized as a gift from god. -was sent to the church in god's service, due to her visions or political position. -elected magistrate in her community in 1136 -wrote 69 musical compositions music composed is very monophonic.Banter De Vendor (1130? – 1200?) Court Music: La Dough Vote -a troubadour and secular composer -his composition/writing style helped establish the classical form of courtly love poetry -is French -approximately 45 of his composition and works survived. Pertain/Pertain the Great (End of 12th Century – Beginning of 13th Century) Organza Music: Alleluia: Diffuse e st. gratin -European Composer (believed to be French) -pioneered the style of organza triplet/quadrupled (3/4 part harmonies) -his works are preserved in the â€Å"Magnums Libber† Gallinule De Mach Nova)Songs Composed Polyphonic Progression: Dame, De quiz touted ma Joke event Quant en mom -Medieval French poet and composer -part of the musical movement known as Ears Nova -helped developed the motet and secular song forms -survived the black death/plague -composed 400 poems, 235 ballades, 76 rounded, 39 varietals, 24 alas, 10 complaint's and 7 chansons royals. -majority of his poems reflect on the conventions of courtly love. Chapter VI: The Renaissance Began in Italy after late middle ages and spread to the rest of Europe Cultural movement that spanned from 14th-17th centuryThe printing press was developed which helped spread this movement. Gallinule Duffy (1397-1474) New Attitudes: Eve Maria Stella -Netherlands composer of the early renaissance -most famous and influential c omposer in Europe in the 1 5th century -printing press allowed for his works to spread rapidly -wrote 7 complete masses, 28 individual mass movements, 15 chants, 3 magnificent, 15 antiphons, 27 hymns, 22 motets, and 87 chansons.Joaquin des Perez High Renaissance Style: Panged lingua Mass, Keri Panged lingua Mass, from the Gloria Music As Expression : Mille Regrets Netherlands composer of high renaissance -wrote both sacred and secular music -wrote 18 masses, 100 motets, 70 chansons -traveled a lot -a humanist composer, uses word painting Giovanni Pepperoni dad Palestinian (1525-1594) Late Renaissance Style: Pope Marcella Mass -Italian Renaissance Composer -Incidentally enough, was born in a town called Palestinian -under the influence of the European style of polyphony -choir master and composer -wrote 105 masses, 68 offertories, 140 madrigals, 300 motets Thomas weeks (1576-1623) Secular Music Style of Renaissance: As Vests was from Lattes Hill English Composer -Became organist of W inchester College and Chester Cathedral 1 598 -wrote many many madrigals -works consisted heavily on vocal compositions -most anthems written are verse anthems Chapter VI': The Early Baroque Period From 1600-1680 Period of artistic style and development of exaggerations and motions Encouraged by the roman catholic church Giovanni Gabriele (1554-1612) Renaissance to Baroque Progression: O magnum mysteries -Italian composer and organist -Influential musician in the shift of Renaissance to Baroque -born in Venice -became organist of SST. Marks Basilica in 1585Later Medieval Polyphony Anonymous: Round: Summer is legmen In CD 1:5 -repeating motifs everywhere -Early medieval English round or paragons (I. E. Row row Row your boat) Mach: Dame, De quiz touted ma Joke event CD 1:6 Mach: Quant en mom -French -Motet -lots of dissonance -floats melody Chapter VI: The Renaissance Ears Nova: 14th century -age of exploration -age of humanism -focus of human life and accomplishment, of appreciation in the beauty of a life – secular movement develops New Attitudes Duffy: Eve Mans Stella CD -very arrogantly decorated -floats modal melody -in Gregorian style -Latin The High Renaissance Style – blend of homophony, and imitative counterpoint. – has rich harmonic textures – usually in chapel onlyJoaquin: Panged lingua Mass, Keri CD 1:8 -very implicates -repeating motifs in other voice parts -ends palpably Joaquin: Panged lingua Mass, from the Gloria CD 1:9 -repeating motifs in other parts in specific order -pneumatic Music as Expression Joaquin: Mille Regrets CD 1:10 -very intimate and sad -unresolved ending -word painting used heavily -motifs taking turns in other parts Late Renaissance Music Palestinian: Pope Marcella Mass CD 1 -solid chord structures -every part is equally as important The Motet Secular music of the Renaissance Wilkes: As Vests was from Lattes Hill CD 1:12 -English -very secular heavily polyphonic, pneumatic -word painting heavily emph asized -danceable Instrumental Music: Early Developments Anon: Gaillardia Daphne CD 1:13 -triple time -dance rhythms Anon: Kemps Gig CD 1:14 -fast and with dance rhythms -duple time Dance Stabilization Basso Continuo: Chords that are written specifically for an instrument that fills in the harmonic textures. -allows soloists to sing more freely Castrate: Male singers who were menstruated so that they could sing soprano parts. -aristocrats of opera -very very wealthy From Renaissance to Baroque G.Gabriel': O magnum mysteries CD 1:15 -homophobic full, rich chords and structures Style Features of Early Baroque Music Opera – tells a story – all dialogue is sung Monteverdi: Coronation of Poppa CD 1:16-17 -Italian -Homophobic -has aria -dialogue in song -telling a story Purcell: Dido and Names CD 1: 18-19 -very sad -minor key going chromatically down -repeats base motif over and over again but becoming more decorative as the song progresses -Italian on 18 -English on 19 The Rise of Instrumental Music Foreseeable: Suite (Cannons, Ballet, Corrected, and piccalilli) CD 1:20-23 -very dance like -only played by instrument -sounds like an organ

Comparison of Babylonian Art vs. Egyptian Art

Comparison of Babylonian Art vs. Egyptian Art Over the history of man, there have been many prosperous empires that ruled in different parts of the world. Babylon and Egypt are two of these empires that ruled almost 500 years apart, but had one thing in common, great artistic works. Wall paintings such as the Babylonian work Investiture of Zimrilim, and the Egyptian Queen Neferati Making an Offering to Isis are examples of the great works of their times. Both pieces are rich in meaning and background, share many similarities, but differences can be seen in their style due to the time periods. The wall paintings Investiture of Zimrilim and Queen Neferati Making an Offering to Isis have backgrounds that let viewers into a small view of their ancient times. The first, Investiture of Zimrilim comes from circa 1750 B.C.E. in the great Babylonian Empire of Mesopotamia. It was constructed on a mud plaster wall of the Palace of Zimrilim, who was a contemporary of the Babylonian Ruler, Hammurabi. The palace was located in the capital city of Mari, about 250 miles north of Babylon. This painting was one of the many extravagant wall paintings Zimrilim had to depict his dominance. It was made to show the empowerment of Zimrilim from the Ishtar, the Babylonian goddess of war, fertility, and love. The piece was eventually destroyed by the Babylonians who turned on Zimrilim and ransacked his palace; however parts of the painting survived. The second piece, Queen Neferati Making an Offering to Isis, also depicts the meeting between a ruler and a deity. This piece, shows the ruler Queen Neferati whose tomb is where the painting rests. It is located in the Valley of Queens, near Deir el-Bahri in Egypt, and was painted between 1279-1212 B.C.E. Within the walls of the tomb are many depictions of the Queen using hieroglyphics to outline the figures. These are placed to show the afterlife of the Queen who was buried with the offerings de...

Circular Quay essays

Circular Quay essays Circular Quay is one of the most new and exciting places to be. For many years this was the shipping centre of Sydney, but it's now both a commuting hub and a recreational space, combining ferry quays, a railway station and the Overseas Passenger Terminal with harbour walkways, restaurants, buskers, parks, the Museum of Contemporary Art and, of course, the Sydney Opera House. Its also a growing environment for the public and a great place for new shop owners to open up their business. Although it is catching on extremely well, it does have some disadvantages such as, poor water quality, blockage of light and loss of public space. Circular Quay is an excellent example of urban renewal and in some parts urban consolidation. This is a great example because this area was declining at a steady rate until council took it upon themselves to rebuild this once dead area and increase its public access, by train and ferry. Public is also enticed to socialize with harbour views from the shoreline of the bay. Restaurants and night clubs also play a big part of entertaining people and are respected because of Circular Quay's high and expensive reputation. During the excursion we took a number of measurements to help us understand more about the site. Here are our results. Noise Level- 84.7, this is relatively high. I think this is cause of the number of ferries, buses and public about at all times of the day. Wind Speed- 0-3km/h, this is a low wind speed but it is variable. The cause of this is most likely to be the amount of buildings in a small area causing blockages. Light Intensity- 426, the area affected by overshadowing is a whopping 7500sq-mts. The only cause of this large overshadowing would again be the amount of buildings in the area. Location- Circular Quay is built around Sydney Cove and is considered ...

Definition and Examples of Sememes in English

Definition and Examples of Sememes in English Definition In English grammar, morphology,  and semiotics, a sememe is a unit of meaning conveyed by a morpheme (i.e., a word or word element). As shown below, not all linguists interpret the concept of sememe in just the same way. The term sememe was coined by Swedish linguist Adolf Noreen in Và ¥rt Sprà ¥k (Our Language), his unfinished grammar of the Swedish language (1904-1924). John McKay notes that Noreen described a sememe as a definite idea-content expressed in some linguistic form, e.g., triangle and three-sided straight-lined figure are the same sememe (Guide to Germanic Reference Grammars, 1984). The term was introduced into American linguistics in 1926 by Leonard Bloomfield. See Examples and Observations below. Also see: Grammatical CategoryHomonymyLexemeLexicalizationLexical Set Lexicology, Semantics, and Semiotics Polysemy Semantic Field and Semantic Field Analysis Examples and Observations: As a rough approximation, one may think of a sememe as an element of meaning.[W]e can say that a lexeme may be connected to more than one sememe; the lexeme table is an example. This relationship is often referred to by the term polysemy, which means multiple meaning.(Sydney Lamb, Lexicology and Semantics. Language and Reality: Selected Writings of Sydney Lamb, ed. by Jonathan J. Webster. Continuum, 2004) Semes and Sememes- [T]he basic or minimal unit of meaning, not further subdividable, is the seme, and . . . two or more semes existing together in a more complex unit of meaning comprise a sememe.(Louise Schleiner, Cultural Semiotics, Spenser, and the Captive Woman. Associated University Presses, 1995)- A sememe is the totality of semes that are actualized by a term within a given context. In [William] Blakes poetry the following sememe could be attached to the term city: industrial, black, crowded, poverty, pain, evil, filth, noise.(Bronwen Martin and Felizitas Ringham, Key Terms i n Semiotics. Continuum, 2006) Bloomfield on Sememes- According to [Leonard] Bloomfield (1933: 161 f.), a morpheme was composed of phonemes and had a meaning, the sememe. The sememe was a constant and definite unit of meaning which differed from all other meanings, including all other sememes. Thus, in Bloomfields view, the identification of a morpheme was based on the identification of a sequence of phonemes which could be assigned a meaning that was constant and different from all other meanings.(Gisa Rauh, Syntactic Categories: Their Identification and Description in Linguistic Theories. Oxford University Press, 2010)- In customary stratificationalist parlance . . ., one refers to the sememe as the realizate of a lexeme, or that piece of fragment of a network of mans cognitive knowledge that the given lexeme happens to realize. For technical and working purposes such a definition of the sememe is quite satisfactory and one need take no further issue with it. The evolution of the concept is fairly straight as w ell: in [Leonard] Bloomfields Language (1933) the term sememe refers to the meaning of a morpheme. Bloomfield offered no clear distinction between morpheme and lexeme, however, and this lack of clarification . . . meant foregoing the benefit of a powerful generalization. . . .The reason for this neglect of a most useful principle in linguistics arises from the fact that it is difficult to explain to linguists of other persuasions, to students, etc., just what it is that the stratificationalist means by the term sememe.(Adam Makkai, How Does a Sememe Mean? Essays in Honor of Charles F. Hockett, ed. by Frederick Browning Agard. Brill, 1983) The Meaning of a Simple WordWhat laity calls a simple word is probably a monomorphemic lexeme identifiable rather obviously with a major part of speech, as one is taught in traditional pedagogic grammars. What laity calls the meaning of a simple word is the semantically always-complex sememe that stands behind or sponsors a given lexeme. If such a lexeme is a common one- e.g., the meaning of father, mother, milk or sun, native speakers are not consciously aware of the definitional meaning of such a form, but they can, nevertheless, immediately translate such a form into another language they know, say German, and come up with Vater, Mutter, Milch or Sonne. If the word needed to express a fairly clear notion does not come to mind or is actually unknown, laity says, how shall I put it (the person has the notion but cannot find the word for it).(Adam Makkai, Luminous Loci in Lex-Eco-Memory: Toward a Pragmo-Ecological Resolution of the Metaphysical Debate Concerning the Reality or Ficti tiousness of Words. Functional Approaches to Language, Culture and Cognition, ed. by David G. Lockwood. John Benjamins, 2000) Sememes and Lexical Units[T]he introduction of the concept lexical unit (although within the restricted technical language of linguistics) is itself an illustration of the concept-forming power of the word. Many linguists . . . make a clear distinction between the seme (or semantic feature) and the sememe, defined as a complex or configuration of semes, which corresponds to a single sense of a lexeme. Sometimes the complete meaning of a lexeme is called a semanteme. However, up to [D. Alan] Cruse (1986) a precise term was missing in lexicology and lexical semantics for the combination of a specific form with a single sense, i.e. a full linguistic sign in Saussures sense. . . . Obviously, the introduction of the notion lexical unit has serious consequences for the distinction between homonymy and polysemy. It must be recognized, however, that paradigmatic as well as syntagmatic relations between words are a matter of lexical units, not lexemes.(Leonhard Lipka, English Lexicology: Lex ical Structure, Word Semantics and Word-Formation. Gunter Narr Verlag, 2002)

Ancient Greek Athletics of Pentathlon Essay Example | Topics and Well Written Essays - 1250 words

Ancient Greek Athletics of Pentathlon - Essay Example As the Greek term pentathlon suggests, in the Ancient Greek pentathlon, athletes competed in five items which included a wrestling competition, a sprint item or a race the length of the stadium, long jump, discus throw, and javelin throw. Some significant questions arise in this background. Why were there no individual events for discus, javelin and long jump in the ancient Olympics Why were these events limited to the combined pentathlon event The answers to these questions lead one to the ultimate conclusion that the different items of the pentathlon were not just some sports events, but rather they are very distinctly linked to the social and cultural systems of the Greeks which gave primary importance to the development and the progress of the citizens. All these competition items were opportunity for the Greek valiant men for expression of their sheer quality. This Ancient Greek athletics were very much part of the Greek tradition and through the epic tradition of the Greeks one can find examples of their pertinent importance in their culture. The real importance of these athletic competitions may be measured on the basis of the question of prestige and the glorification of the athletes in the pentathlon. To the mighty Greeks, who was the prime most race of the world in their age, pentathlon presented with an opportunity to express their greatness as a prestigious groups or a particularly important people. It may be argued that while these competitions provided the Greeks with an opportunity to achieve personal glory and might in a culture which ranked excellence of physical strength and valor, there has been greater value to these athletic items in the preservation of the state's interest which is, of course, the well being and advancement of the citizens who are benefited from the physical effort they invest in pentathlon. However, the more significant value of the pentathlon was that the events aimed at the overall progress of the Greeks contributing to its rich cultural and social systems. Pentathlon consists of five items - Discuss (Diskos), Javelin (Halma), Long Jump (Akon), Running (Stadion) and Wrestling (Pale). These items were linked to the progress of the individual and they are related with the social and cultural systems which emphasized the glorification of individuals in every sphere. Thus, the events were performed together rather than individually. "The Olympic games were not proving grounds for real combat The games were more symbolic, religious, and entertaining. Unlike hoplite, team-style warfare, the ancient Olympics were individual sports which allowed an individual Greek to win glory." (Gill). There are myths about the pentathlon which establish Jason, the leader of the Argonauts, as the originator of pentathlon. In the year 708 BCE, pentathlon became an Olympic event. It was in the 18th Olympiad that the pentathlon was introduced. The events in pentathlon ensured the developments of the chief skills of the individual which make one national hero and the example of Odysseus who was successful in every event in the pentathlon proves this social as well as cultural focus of the pentathlon. The role of pentathlon in arousing the national pride and prestige of the Greeks has its testimonies in the epics of the Greeks. Thus, in the Homer's Odyssey, one finds evidence of pentathlon